KeyInsight Data Solutions

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KeyInsight is based on our team’s 10+ years of experience supporting numerous clients with their KOL and DOL needs. Our AI-powered research process is the most advanced and accurate in the industry. We are a subsidiary of CapeStart, a 600+ person global leader in offering AI services to major pharmaceutical and medical device companies around the world.
What began in 2014 in Nagercoil as Noevos Market Research & Analysis Pvt. Ltd., led by Joemicks J, was a modest venture with just two employees and a vision: to make healthcare, pharma, and biotech clients stronger through precision in KOL management and data-driven insights. Over the years, Noevos built its reputation on providing KOL/DOL mapping, data management, market research, and analytics—anchored in scientific integrity and local understanding.
In late 2024, CapeStart, led by Gaugarin Oliver, acquired Noevos and rebranded it as KeyInsight Data Solutions Private Limited, with Joemicks J continuing to lead operational and strategic initiatives. This strategic move brings together Noevos’s deep expertise in KOL/DOL networks with CapeStart’s global AI and analytics capabilities.
Today, KeyInsight acts as the conduit between influence and intelligence. We help clients in healthcare, biotechnology, pharmaceuticals, and medical devices not just by tracking who shapes conversations—but by revealing how, why, and where influence grows. We provide actionable insights: KOL/DOL profiling, predictive trends, sentiment tracking, and network mapping—all to enable smarter decisions in an ever-evolving field.
Chairman

Gaugarin Oliver

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Gaugarin “G” Oliver is a seasoned entrepreneur and visionary leader with over 30 years of experience in technology and business innovation. As Chairman of KeyInsight Data Solutions, he guides the company’s strategic direction, focusing on delivering AI-powered solutions for the life sciences and healthcare sectors.
Gaugarin also leads CapeStart, a global AI solutions provider, MadeAi – a GenAi-based evidence synthesis and content generation solution, and Fullintel, an AI-powered Smarter Media Intelligence platform. He was also the founder and played a pivotal role in the acquisition of MyMediaInfo by Thomson Reuters, which was later acquired by NASDAQ OMX in a $390 million transaction. His entrepreneurial journey includes founding or funding multiple startups in areas such as natural language processing, speech recognition, and mobile technologies.
An active advocate for entrepreneurship, Gaugarin served as the President of TiE-Boston and is the Chairman of the OliverG Foundation. He holds a Bachelor’s degree in Electronics and Communication Engineering from Government College of Technology, India, a Master’s in Industrial Engineering from the University of Oklahoma, and has completed executive education at Harvard Business School.
Head Of Operations

Joemicks

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With over 18 years of experience in KOL/DOL management and market research, Joemicks drives AI-powered insights that help organizations identify and engage key opinion leaders across global markets. As Head of Operations and Founding Partner at KeyInsight Data Solutions, he transforms complex data into strategic growth opportunities, enabling clients to make informed, high-impact decisions.
Previously, Joemicks was Founder & CEO of Noevos Market Research & Analysis Pvt. Ltd., where he built a leading market research firm serving global clients in biotechnology, pharmaceuticals, and healthcare. In this role, he led business development, client relationship management, project planning, resource management, and strategic execution, overseeing KOL analytics, market intelligence, and data-driven insights.
He also held research and analytics roles as Business Analyst at Genpact, Senior Information Analyst at Empower Research, and Associate Scientist at BrainWave Biotechnology Pvt. Ltd., developing deep expertise in data analytics, KOL identification, mapping, profiling, and market intelligence across global markets. Holding an M.Sc. in Biotechnology from Loyola College, Chennai, Joemicks is committed to delivering innovative, AI-driven solutions that drive client success and create meaningful industry impact.
Head of Projects

Fayaz Mohaideen

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With over 16 years of experience in Key Opinion Leader (KOL) management, Fayaz leads project strategy and execution at KeyInsight Data Solutions. He oversees end-to-end KOL initiatives, including identification, profiling, and engagement, ensuring projects deliver actionable insights, timely, high-quality deliverables, and measurable impact for clients.
Previously, Fayaz served as Managing Partner at Noevos Market Research & Analysis Pvt. Ltd., where he led project planning, client engagement, and resource management, overseeing multiple KOL research and analytics projects simultaneously. He ensured timely delivery, quality control, and alignment with client objectives, while mentoring teams to drive efficiency and operational excellence. In addition, he implemented process improvements, standardized workflows, and performance tracking to optimize project outcomes in the healthcare KOL industry.
He also held roles as Senior Associate at Genpact and Associate Scientist at BrainWave Biotechnology Pvt. Ltd., building deep expertise in primary and secondary market research, KOL analytics, and physician profiling. Holding a Master’s degree in Biotechnology from the University of Madras, Fayaz is committed to innovation, precision, and client success, strengthening partnerships and advancing the impact of KOL management solutions globally.
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